| Tips & Tricks: How
to have a great show |
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| Get
the most out of your booth space
- Make a display that attracts your prospect’s
attention from 30–40 feet away.
- Design a booth that projects who and what your company
will be like in the future. Be bigger and grander than you are now. Customers
like progressive businesses.
- If possible, make a display that is taller than
the other booths so your company’s signage can be seen from the
door.
25 tips for your sales people
- Maintain a positive attitude.
- SMILE!
- Set a goal for the amount of leads needed.
- Make sure your staff is positive and well-trained.
85% of your success at a trade show depends upon your staff.
- Be prepared with lots of sign-up sheets.
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Booth
Photo Examples
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DO's
- Educate booth staffers. It is vital that staffers
know thoroughly the products or services highlighted. An unanswered question
is a sales killer.
- Look professional, be professional. Potential sales
leads make split-second decisions about a company based on booth appearance
and staff professionalism.
- Set goals. Give staff members something to work
toward. For example, set a number of leads to collect as a goal. Clearly
defined goals focus staffers on productivity.
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DON'Ts
- Sit, read, smoke, eat or drink in the booth.
- Ignore prospects by forming a cozy cluster and chatting
with colleagues.
- Use a cell phone while visitors are around.
- Leave the booth unattended or leave without informing
colleagues.
- Be late for booth duty.
- Close off conversation by crossing your arms.
- Stand with your back to the aisle.
- Say "Can I help you."
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