| Marketing & Promotions |
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| The RJ Promotions’ marketing team
utilizes a broad mix of media to promote each show. The shows are individually
researched to determine the demographics of the consumer they want to target
and the media are selected based on the research. In every market the local
daily newspaper and top network television news stations are utilized. Occasionally,
some targeted programming on the cable channels is included in the mix.
In markets where outdoor advertising is successful, a strong billboard campaign
is selected. The team also partners with the top radio stations in each
market which have a listener base which matches our targeted demographics.
Direct mail campaigns, email blasts, wide distribution of discount passes,
and telephone reminder calls complete the marketing campaigns. |
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